Allegedly, the retailer is working on in-store product displays (for inexpensive items) and packaging (for expensive products) that can instantly post consumer reviews. The reviews are restricted to ones tied to a special code hidden inside the product packaging, and not just ones pulled from social media sites.
The colleague was unable to get a sample, but from her observations under disguise as a night janitor, she expertly opins that an RFID tag tied to a type of e-ink display is in the works.
I posted a request on the MORTIE network for confirmation and found another night janitor colleague who says a competitor to the major retailer is relying on the ubiquitous ownership of 3G phones, and asking its suppliers to simply post a link (to a consumer review section of the retailer's website) on its product packaging with an instruction to type in the barcode number to go straight to the product review.
Many colleagues responded that most retailers and merchandise manufacturers were using the simple product label, "find us on [name your favourite social media sites]", for viral adverts.
The crowdsourced seal of approval, eh? No more newspaper/magazine editors/owners as gatekeepers for the ol' "fail the newspaper test"?
Ya know, matter of factly, kinda hard for me to use this Kindle 2 as a dropcloth for projects at the dinner table. The formats for the Times, they are a'changing!
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